Privacy Policy

Last updated: June 17, 2026

This Privacy Policy explains how Plate AI ("Plate AI," "we," "us," or "our") collects, uses, and shares information when you use our website, applications, and services (the "Service"). By using the Service, you agree to the practices described here.

1. Information We Collect

• Account & contact information — such as your email address when you join our waitlist or create an account.
• Photos and images you upload — including pictures of your fridge, pantry, or ingredients that you submit so our AI can identify items and generate recipes.
• Recipes and usage content — the recipes you generate, save, rate, or modify, and your interactions with AI coaching features.
• Payment information — if you subscribe to a paid plan, payments are processed by our third-party payment processor (e.g., Stripe). We do not store your full card details.
• Device and usage data — such as device type, browser, IP address, app interactions, and analytics about how you use the Service.
• Communications — messages you send us and your email preferences.

2. How We Use Your Information

• To provide, operate, and improve the Service, including detecting ingredients and generating recipes and coaching.
• To create and manage your account and process subscriptions and payments.
• To send you transactional emails (e.g., waitlist confirmations, account notices) and, with your consent, product updates.
• To analyze usage, maintain security, prevent fraud and abuse, and improve our AI models and features.
• To comply with legal obligations and enforce our Terms of Service.

3. AI Processing of Your Content

Plate AI uses artificial intelligence to analyze photos and other inputs you provide in order to identify ingredients and generate recipes and cooking guidance. To do this, your content (such as images and text) may be processed by our systems and by trusted third-party AI providers that help power these features. We may use de-identified or aggregated data to develop and improve our models and Service.

4. How We Share Information

We do not sell your personal information. We share information only as follows:

• Service providers — companies that help us run the Service, including cloud hosting, database, email delivery, payment processing, and AI providers, who may only use it to perform services for us.
• Legal & safety — when required by law, regulation, legal process, or to protect rights, safety, and property.
• Business transfers — in connection with a merger, acquisition, or sale of assets.

5. Data Retention

We retain your information for as long as needed to provide the Service and for legitimate business or legal purposes. You may request deletion of your account and associated personal data (see "Your Rights" below).

6. Security

We use reasonable administrative, technical, and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights & Choices

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, and to opt out of certain processing. You can opt out of marketing emails using the unsubscribe link or by contacting us. Residents of regions such as the EU/UK (GDPR) and California (CCPA/CPRA) may have additional rights. To exercise any right, contact us at the email below.

8. Cookies & Tracking

We and our providers may use cookies and similar technologies to operate the Service, remember preferences, and analyze usage. You can control cookies through your browser settings.

9. Children's Privacy

The Service is not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can delete it.

10. International Users

We may process and store information in countries other than where you live. By using the Service, you consent to such transfers, which we carry out consistent with applicable law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date, and material changes may be communicated to you.

12. Contact Us

Questions about this Privacy Policy? Email us at contact@theplateai.com.